Vision, Mission & Values


To emerge as one of the world’s leading electrical cables, wires, and allied businesses company with global footprints, offering advanced products and services, delivering sustainable value to all stakeholders.


  • To become 5,500 cr. company by close of FY 2021-22.
  • Strong branding of our products & services.
  • Develop our resource competence in multi-disciplinary areas / aspects up to deployability.
  • Professionally managed, self-propelled and system driven company.
  • In house R&D for New Product Development.
  • Achieving our intent of sustainability ‘Leadership with Care’, by having best practices on Care for the Environment, Community, Customers, Shareholders and above all our EMPLOYEES.


  • Safety : Through attitude. (People and Property)
  • Respect : People & Environment.
  • Transparency : In all our dealings, in our behavior.
  • Commitment : Towards self and organizational development.
  • Love & Care : All stakeholders.